Law Firm Newsletters

Yes, we are happy to work with you and write on a topic you might have in mind. We have a large article library so we might even have the article you want already.

Yes, firstly we suggest article topics to you, then you select from those topics and we provide you with a draft article that you can amend as much or as little as you want.

The newsletter will appear as though it is sent from you straight to your client’s inbox. Your client will not know and doesn’t need to know we are involved.

It is a good plan to continually increase your database. All you need to do is to send us the additional names a couple of days before your next newsletter and we will ensure they are added to your list.

After the newsletter is sent we provide you with a Report which sets out who has opened the email and what articles they ‘clicked’ to read. We also tell you who has unsubscribed and the email addresses that have bounced (so you can update the email address).

The answer is newsletters, and today that means electronic newsletters. Sending newsletters electronically is both efficient and cost effective. You have the advantage of the receiver being able to on forward it to others and therefore benefit by being able to leverage off those in your contact database.

You should send newsletters to all of your current clients, clients you have done work for in the past – your former clients and people who refer work to you, as well as family friends, people you know in other business and social circles.

You should build your database so it contains as many clients and potential referrers as possible. You should take active steps to build on its current size on an ongoing basis.

Newsletters create a communication channel with your clients and this enables you to maintain regular contact with your clients and referrers.

Even if you are doing the best possible legal work for your clients, providing legal services can be an ad hoc process and it may be difficult to develop lasting relationships. Clients may forget you if you don’t keep in contact with them, they may not remember you or all the work areas your firm does, the name of the firm, its location and so on. Every lawyer can relate to stories where clients have instructed others to do work you could have done because they didn’t remember you or what work you do.

You will enhance an existing relationship or start to develop new relationships and you will be appreciated if you consistently keep clients informed about relevant, interesting and meaningful legal issues in an understandable way. To a client the information is valuable.

As a trusted adviser, you are keeping your clients informed about the law and for that you will be remembered and appreciated.

Newsletters need to be practical, interesting and engaging. They need to make sense to the reader. Forget legalese and formality.

Your clients just want to know what they need to know that’s new, or to be reminded about. If the client thinks you are ‘talking over their heads’ they may think you are being deliberately arrogant. Our articles try to demystify the law so it is meaningful.

The articles are written in a simple to understand way avoiding legalese, acronyms, case names etc or citing legislation and Courts.

They provide practical help on topics that your clients will find interesting and current. This shows you are able to communicate in a way that is easily understood.

The best newsletter articles have interesting headings that attract attention, the headings help describe and enhance the subject matter, then they deal with a few points – not in an over complicated way – and draw the article together at the end often with a summary or conclusion.

The articles set out in the newsletter are visually appealing and contain relevant photos or images. The style will reflect the image you want to project about the firm. You don’t want that to be dated, old fashioned or behind-the-times.

As the newsletter is an ongoing conversation, it should be personalised and come from an individual rather than the firm.

The firm’s newsletters should be sent from a senior person within the firm, or if there are a number of partners perhaps ‘partners@’ rather than a junior employee or a sterile email address such as ‘info@’ or ‘accounts@’.

Newsletters are a great communication tool so you are able to let your clients know about special events, functions etc.

Smart law firms promote other activities they are involved in via their newsletters. For example the firm might be running a seminar on a particular issue, for example Family Law, and so it is sensible to let your clients know if such an event is upcoming- they might want to come or tell their friends. You may be offering a ‘special’ on say Powers of Attorney and can let all your clients know by telling them in your newsletter.

Posting a new article on your website is a great idea but it is not very useful if nobody knows it is there, newsletters are a great way of letting your clients know about new things like new articles, a website upgrade, changes in the law that might affect them, a social event….the list is endless.

If you maintain regular contact with your clients and keep them informed of practical and useful legal matters, your clients will appreciate that and when they need help, or know of someone else who needs legal help, they will think of you and your firm.

Basically, the more you put in the more you will reap.

You should send the newsletters regularly and consistently as the cornerstone of your law firm marketing strategy. Generally, about every month or 5 week cycles works well.

Forget about doing an article on the most recent exciting High Court case on some esoteric legal point.

Mum and dad client’s are not experts at legal matters and don’t want to be. They just want to know the short answers to simple issues that they want to know about – issues you may think are a little bit boring. More sophisticated clients need to have the articles pitched at a level that works for them.