Marketing Strategy

A Roadmap to Marketing Success.

Every law firm requires a well-crafted plan to drive effective marketing outcomes. This strategy acts as a guiding blueprint, supported by a dedicated budget, ensuring consistent marketing efforts. Relying solely on sporadic or referral-based marketing might hinder sustainable business growth. A structured strategy not only makes practical business sense but also enables goal setting, tracks ROI, and establishes KPIs for internal staff throughout the year.

A law firm’s marketing plan serves as a roadmap, ensuring success and accountability in your marketing endeavors. It shields the firm from distractions caused by impromptu media inquiries or unrelated calls, keeping the focus on strategic goals.

A robust marketing strategy creates a competitive edge, showcasing your firm as forward-thinking. It focuses on understanding and catering to your clients’ needs, crafting tailored strategies to reach and engage with these ideal clients. Our experienced marketing strategists have empowered numerous global clients in growing their businesses through comprehensive marketing strategies.

Ready to shape your firm’s success? Schedule a complimentary 30-minute strategy discussion with us today.

As specialists in law firm marketing, our goal is to grow your law firm using proven and practical marketing strategies that increase your clients and referrals.

Our smart approach to marketing, together with our understanding of the legal marketplace, enables us to produce highly effective strategies and campaigns that will create confidence in your brand.

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Dante Russo, Marketing Director

Partnering with Lift Legal Marketing has been a game changer for Russo Law Group. The team’s dedication to understanding our specific needs and tailoring their services accordingly has resulted in a noticeable increase in client inquiries and website traffic. A 5-star service that we highly recommend to any law firm looking to elevate their marketing efforts.

Amanda Tully, Director

The people at Lift Legal are easy to deal with. We found their ability to provide us with copywriting and content for the website invaluable. On top of that we appreciate the functionality and navigation our website design provides, to help us connect with our clients and the community.

Allan McDougall, Principal

As a busy sole practitioner wanting to enhance my digital profile but having little awareness of how to go about it, I was pleased to engage Lift Legal for this purpose. They proved to be a capable web developer who not only possessed the requisite expertise but also knew of, and were able to provide, suitable content. This dual offering made the task of building my website an easy and informative process.

Emma Bragg, Managing Partner

Having our website properly secure and accessible at all times is vitally important to us. Lift Legal provides us with a hosting platform with continuous website monitoring, automated updates, managed upgrades and daily backups. This enables us to focus on our legal work in the comfort and knowledge that this is all done properly for us. Should we need support, we know we can contact them promptly.

Ruth Harris, Partner

We like to regularly update our content, particularly around pricing, and we find the turnaround from the technical team at Lift Legal is rapid, and easy to quickly get the changes made promptly.

David Shad, Partner

Partnering for SEO with Lift Legal Marketing, has seen us achieve a noticeable lift in our website rankings for crucial keywords. We have also doubled traffic to our site! For us, this means more leads for the firm – a worthwhile investment.

Annette Power, Principal

We’ve been using the Lift Legal newsletter service and it increased our file openings by 218% over 18 months, without doing any other marketing

Tim Donlan, Principal

I have found Lift Legal’s service to be invaluable and their suggestions, professionalism and timeliness to be excellent. The reports that accompany each newsletter provide total transparency on the effectiveness of each campaign and assist in lead generation. The Lift processes also focused on our data base which is now Recognized as an important asset that we can use to communicate with all of our clients, as and when necessary.

Maryanne Ofner, Principal

For many years, in house , we laboriously prepared an annual newsletter that we distributed by post. The strategy at Lift Legal relieved us of this most time consuming burden and also ensured greater frequency and ease of distribution of pertinent content.

Darren Casey, Director

Lift legal marketing are an amazing group of people who always respond quickly and efficiently and assist in a way that I have not experienced with other like businesses. The problems I had with my website was very concerning and stressful however lift legal fixed my issues kept me updated and did an amazing job. I wouldn’t choose any other firm and highly recommended.

Thom Vaughan

Thom Vaughan, Solicitor

We found the team at Lift Legal Marketing easy to work with in the development of our new website. They proved to be not only capable web developers with the requisite expertise for the legal profession, but were able to provide suitable content. This made the task of developing our firm’s new website a much easier process than using a firm without an intimate knowledge of the legal profession.

Sophie O’Hara, Brand & Marketing Manager

I have been continually singing your team’s praises and I truly appreciate how fantastic you were at building our custom site so well and so quickly. The functionality and design works seamlessly.

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