7 Common Legal Marketing Mistakes & How to Avoid Them
In today's competitive legal landscape, a strong marketing strategy is no longer optional – it's essential for attracting new clients and growing your practice. However, navigating the world of legal marketing can be tricky, and even well-intentioned lawyers can fall...
Why Every US Law Firm Needs DNS Control in 2024
In today's digital age, a strong online presence is crucial for any business, especially in the competitive legal field. While many law firms focus on optimizing their websites through SEO and social media, neglecting an essential aspect of their online infrastructure...
Surviving Inflation: How Law Firms Can Increase Prices
Inflation is squeezing profit margins across all industries, and the legal sector is no exception. Rising costs for salaries, office space, and even legal software tools are putting a strain on law firms' bottom lines. But there's good news! Clients are likely...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your benefit does take time and effort. However, social media provides an opportunity to tell the story of your work as a lawyer and as a law firm in your...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing for your law firm and is a lucrative asset. Without a client database, who are you sending your marketing to, and how? If your law firm is manually...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation, you’ll look to review your client agreements, and possibly make changes – although not overnight. In an inflation scenario, to uphold your client...
Should lawyers use social media?
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a social media profile as a lawyer, and for a law firm. With traditional media and advertising in steady decline, now is the time for lawyers and legal firms...
How do law firms increase brand awareness?
Updated for 2023 Your website could be your first introduction to potential clients, so you want to make a good first impression. We have some advice to help you create a law firm website that clearly communicates to potential clients and assures them they’re in the...
How To Increase Your Inquiry-To-Client Conversion Rate
Business is tough. As competition surges amid almost every American industry, SME owners forcibly search for ways to remain present and relevant amongst their communities. Marketing for a law firm is no different, requiring strategic interaction, motivational...
Law Firm Branding 101
While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to Recognize the importance of marketing for a law firm and how, when done well, the difference it can make to a business. Often overlooked, though, is a...
The Ultimate Guide to Social Media Marketing for Law Firms
Updated for 2023 Have you considered using social media as part of your law firm marketing strategy? Or does the thought of posting on Facebook or tweeting fill you with dread? Maybe your law firm created a LinkedIn account a few years back, but your last contribution...
Why blogs produce 67% more leads per month for law firms
Blogging for law firms today is more important than ever. It has evolved from the days when only individuals had a blog as a place to express their strong opinions. Today, brands use blogs to grow their businesses and expand their reach. B2B marketers that use blogs...
Starting a law firm – some helpful tips
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have postponed your big goals. Alternatively, it may have become the trigger you need to put your plans into action. If anything, the pandemic has reinforced the...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm's level of expertise or service delivery and having an online presence (which we certainly recommend you have). Platforms like...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and new opportunities to grow your firm. It’s an exciting way to start the year, but it won’t last long if your law firm’s growth strategy, budget and...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2023 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t...
7 Benefits of an e-Newsletter for your law firm
Updated for 2023. Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers remain averse to branding and marketing efforts. But a strong brand and well-developed marketing strategy is no longer optional for firms that want to stand out...
Lawyers and the art of selling
Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if you wanted to be a salesperson, you probably could have been one instead of a lawyer. But, like any professional, lawyers still need to sell their...
How to Build Your Law Firm Client Database and Why You Should?
Your law firm client database is one of your most valuable assets, but too often it can become neglected or forgotten. Building your database will enhance the reach of your firm’s profile, which can lead to repeat clients, new clients and referrals. It’s also a great...
Law firm charge out rates – how to go about increasing them
Thinking of increasing your charge out rates for your law firm - here’s how to do it! Would you like to increase your hourly rates? While an increase might be timely and fine in theory there is also quite some anxiety for most law firms around doing so. In our...
Efficient Time Recording for Law Firms – Case Study
This is a short case study that examines how one firm increased its productivity by 370 chargeable hours per month, simply by recording time more efficiently. This well run firm has been time recording for many years on the LEAP system. They know their software and...
How To Generate Work For Your Law Firm
Have you ever wondered how to generate work for your law firm? How do the the really successful law firms generate work? Why do they constantly have new matters landing on their desks, matters that they didn’t even know about before the instructions arrived? What is...